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Your spotlight on local services



In an exciting new joint initiative, health and children’s services across Hull and the East Riding of Yorkshire are launching ‘thank you’ cards to celebrate and normalise breastfeeding, and to show we welcome and support breastfeeding families.

While it is now illegal to prevent or stop a mother from breastfeeding her infant in public (Equality Act 2012), there is a difference between feeling allowed to breastfeed and feeling welcome. In the early days in particular new mothers may not feel very confident about leaving the security of home with a breastfed baby, and this can mean they choose not to breastfeed or that they stop breastfeeding before they want to. The UK has one of the lowest breastfeeding rates in the world with only 34% of babies receiving any breastmilk at 6 months.

The new ‘thank you’ cards are part of a strategy to change the conversation around infant feeding, by encouraging the creation of supportive communities around new mothers who wish to breastfeed.

For mums who have been given a card, coming across it in their bag or purse will hopefully provide a positive reinforcement over time.  We ask that women who have found the cards helpful will then pass them on to other mothers that they see breastfeeding when out and about.

Infant Feeding Leads across the Hull and the East Riding said: “Breastfeeding, Anytime, Anyplace, Anywhere”

“We all work together to support and normalise breastfeeding so that mothers are able to have the freedom to feed their babies whenever and wherever they want. We aim to ensure all mums, no matter how they decide to feed their baby/babies feel supported.”



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